Will bought his first dog as simply a companion, but it turned out to be the start of a long passion. He learnt about dogs in their various roles and how they reacted to him and the world around. He is deeply interested in the subtle skills of communication; how dogs think; how they are motivated; and their physical and mental well-being.

Away from dogs, he is a Fellow of the Institution of Mechanical Engineers and ran his own company for 30 years.