David Gluckman loves taking chances.  His mantra is “If you don’t know what you can’t do, you can do anything!”  Born and educated in South Africa, he was inspired by a book called Madison Avenue USA, by Martin Mayer to go into advertising.  He made a wrong turn to start with and became an account executive, a ‘suit’, a job he did for ten years in Johannesburg and London.

In 1969 he switched to become a creator of brands and has been doing it ever since.  He loves ideas but feels that people approach them too cautiously.  Based in the UK, he has worked all over the world.  The bulk of his experience has been in the US, but other countries on his visa list include India, Brazil, Russia, Australia, Spain, France, Italy, Hungary, Hong Kong and South Korea.  He even managed four trips on Concorde.  His list of brands includes Baileys, Sheridan’s, The Singleton, Purdey’s, Aqua Libra and Tanqueray Ten.