Why Sell Tacos in Africa? by Paul Oberschneider is more than just an entrepreneurial memoir; it’s a roadmap for anyone feeling paralyzed by the fear of starting their own business. Oberschneider’s journey is a testament to the power of perseverance, adaptability, and having a clear sense of purpose. Starting with nothing, he navigated through the uncertain terrains of Central and Eastern Europe post-1991, a period of significant transition, to build a formidable property development and advisory business.

This book demystifies the entrepreneurial process, emphasizing that success is not a product of luck but the result of consistent, small actions taken daily. Oberschneider shares invaluable insights into tackling problems head-on, pivoting strategies when necessary, and building momentum step by step. His narrative serves as a reminder that the path to success is often nonlinear, filled with both known and unknown risks, and that the fear of failure is a common hurdle for all entrepreneurs.

Why Sell Tacos in Africa? is not just about selling a product in a place where it might seem out of place; it’s about recognizing opportunities where others see none. Oberschneider’s story encourages aspiring entrepreneurs to wake up to the possibilities around them, stressing that there’s never a perfect moment to start. The key is to take action, maintain focus, and embrace the journey of solving problems, even in the face of uncertainty.

For anyone dreaming of starting their own venture but held back by fear, this book offers both inspiration and practical advice. It’s a compelling call to action to stop waiting for the right moment and start building towards success, one small step at a time.