The Leadership Crash Course

Creating Leadership Impact in the Digital World

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The Leadership Crash Course is a hard-hitting day-to-day guide for leaders in the digital world. It helps executives and managers gain insight into their own leadership, then develop and hone the practical skills to become powerful leaders. In a business world fast becoming more digital and more interconnected, genuine leadership makes a huge, often crucial, difference to the value that strategy, structure and culture offer. It moves things forward, it inspires action, it changes the world, it maximizes the likelihood of growth, attainment and success.

Psychologist, executive coach and award-winning author Dr Paul Taffinder pushes you to analyze your own strengths and weaknesses and then systematically build your personal capability to create leadership impact. This book offers not only a pragmatic leadership model and behavioral checklists to assess your leadership but also a wealth of insight from personal leadership stories and cases, drawn from the author’s research and his own experience as a corporate executive, coach and advisor to thousands of managers, aspiring leaders and CEOs across the world.

This is a new, fully updated edition of The Leadership Crash Course, designed to help you build transformational leadership in the fast-moving, digital world. It also sets out in detail the 7 leadership types so you can pinpoint your own predominant leadership: Transformational leader, the Enforcer, the Deal Maker, the Administrator, the Visionary, the Serial Entrepreneur and the Spin Doctor.

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“Leadership is key in successful corporations. Paul Taffinder’s Crash Course is an excellent hands-on guide for leaders in the real world, facing real-world challenges … A must for every executive.”

JW MARRIOTT, JR, EXECUTIVE CHAIRMAN AND FORMER CEO, MARRIOTT INTERNATIONAL, INC.

“If you want to understand how leadership is changing in a digital, interconnected world — this is the book for you.”

PAUL GREENSMITH, UK CEO, AXA XL

Psychologist, strategist and award-winning author Paul Taffinder lives in the UK, near London. So fascinated was he as a boy by the underlying motivations of people – the good, the bad and the vile – that he completed three degrees and then a PhD in psychology and still found out that there was a lot to learn. Accordingly he has worked in the deepest mines and travelled to the highest places on earth, by flying Concorde (as a passenger, not a pilot). He is a devotee of fantasy and science fiction because it is a celebration of human possibilities. With four acclaimed business books to his name, he course corrected and created his own world in his debut trilogy The Dream Murderer Cycle.

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