The LUXPreneur

Secrets to building a thriving luxury business

by Elizabeth Solaru

Elizabeth Solaru’s “The LUXPreneur: How to Start and Build a Successful Luxury Brand” is a masterclass in luxury entrepreneurship, offering a deep dive into the intricacies of attracting and retaining affluent clients. With over two decades of experience in the luxury sector, Solaru expertly dissects the psychology of high-end clientele and categorises the various types of luxury entrepreneurs. Her book is a treasure trove of practical advice, guiding readers on how to locate affluent clients both online and offline, and how to effectively sell to them. Solaru’s insights into the strategies luxury brands use to create allure are invaluable, providing readers with the tools to tailor their approach to different segments of luxury buyers, from aspirational clients to the ultra-wealthy.

In “The LUXPreneur,” Solaru also shares her personal journey from starting with a secondhand mixer to building Elizabeth’s Cake Emporium, a brand that serves Ultra High Networth Individuals and royalty. Her narrative is not only inspiring but also packed with actionable strategies, from financial management to innovative marketing techniques. Solaru’s collaborations with luxury icons like Harrods and Oscar de la Renta further enrich the book, offering readers a blueprint for success in the luxury market. Whether you’re a budding entrepreneur or looking to elevate an existing business, “The LUXPreneur” is an essential guide for anyone aiming to achieve extraordinary success in the luxury industry. This book is a must-buy for those seeking to unlock the secrets of luxury entrepreneurship and dominate the market.