More and more of us are questioning the ‘system’. Why do we have to work in a job we don’t really enjoy for 40 years, constantly looking forward to a few measly weeks holiday a year amongst an ocean of stress? All for a modest salary and retirement when we are too tired to enjoy it. What a life! Freedom. That’s what has driven the author his whole life. Everything he has done, whether knowingly or not, was pushing or pulling him towards greater freedom. For him business offered that opportunity – a way to design his own destiny and create enough wealth so he could travel the world and help other entrepreneurs fulfil their own dreams. If your dreams of business success seem to be getting buried under an endless ‘to-do list’, or you find yourself working harder than you’ve ever worked but are still not seeing the financial rewards, if you’ve forgotten what your kids look like or feel trapped by your business then this book is for you. Even if you don’t have any intention to sell, it will provide important guidance and information that will help you run a successful organisation, ready for sale or ready to hand over to a management team should you want to. And that’s real freedom.